Marketing High Quality Pharmaceutical & Consumer Healthcare Products Since 2018

Our Initiative

TruVic was incorporated in Sri Lanka in February 2018 with the objective of marketing high-quality pharmaceutical and consumer healthcare products, which are offered at affordable prices to the general public in Sri Lanka and other Asian countries.

Driven by the visionary leadership of its founder Palitha Thenuwara, and backed by its core management team and entire staff, TruVic was able to reach the hearts of millions of people through its very own ever-growing supply and distribution network.

The company is strengthened by its partnerships with pharmaceutical industry leaders in India, Bangladesh, Pakistan, Australia & Sri Lanka and other principals around the world.

Our Strengths

TruVic’s team has been in the marketing and distribution of pharmaceuticals and consumer healthcare products for nearly a decade, where we initially functioned under a different name as the local distribution arm for an acclaimed principal manufacturer. During this period of time, we established a highly professional, ethical, and friendly relationship with the medical fraternity in our markets. We have also created a huge bank of goodwill with practicing doctors.

We have built our own island-wide distribution chain by supplying to over 2500 outlets such as chemists, modern trade outlets, medical institutions, and State Pharmaceutical Corporation (SPC) outlets.

During the past decade, we have built a great team of overachieving field staff through a careful process of diligent recruitment and training. We offer continuous motivation and professional education on the latest products in an ever-growing industry while our culture inculcates positive attitudes and values. TruVic considers our employees to be an invaluable asset, which is the main contributor to the growth of the company.

The great leadership of our founder is the guiding force that directs our core management team to maintain the highest professionalism. Their wealth of industry expertise and knowledge coupled with the “Can Do” attitude that is passed down through our founder acts as the guiding force behind other staff members. The management continuously push the bar of performance up in their pursuit for excellence.

Knowing that our services advance the betterment of our consumers’ lives fuel us to deliver exceptional results and persevere to grow bigger and better.

Vision
Misson

To achieve recognition as one of the best pharmaceutical & healthcare suppliers and marketers in Asia.

Assuring our products reach end-users in best condition by adhering to best practices in procurement and marketing while maintaining ethical and friendly relationships with the medical fraternity and chemists.

Our Supply Partners

Eskayef Pharmaceuticals Ltd., Biopharma Ltd. and Beximco Pharmaceuticals Ltd. of Bangladesh, Astron Ltd. of Sri Lanka, Highnoon Laboratories Ltd. and Saffron Pharmaceuticals Pvt Ltd. of Pakistan, Lina Manufacturing Pvt. Ltd. Sri Lanka, Pacific Pharmaceuticals Ltd. Pakistan and Elixar Australia Pty Ltd. of Australia are our supply partners as at present.

Our Supply Partners

Palitha Thenuwara

MANAGING DIRECTOR / CEO

View Profile

“Pharmaceutical and consumer healthcare products are basic needs for healthy living. We strive with passion to fulfil this need complying to International Standards of product quality, procurement, warehousing and logistics while maintaining ethical business relationships with all our stakeholders within the medical fraternity and chemists”.

Palitha Thenuwara

Managing Director / CEO

Core Team

With the commitment to build a prosperous future for the company and its stakeholders, TruVic’s core management excels in leading by example with results oriented hard work that sets an example to its employees as well as the industry as a whole.

Sujeewa Gunarathne

General Manager Marketing & Sales

Wagisha De Silva

HEAD OF SALES

Ishara Rathnayake

HEAD OF ADMINISTRATION & HUMAN RESOURCES

Join hands with a winning team

We welcome new supply and distribution partners across the board. Feel free to contact us to explore opportunities and expand boundaries.

Reach us

+94 114 344 468